OUR STORY

Gardengirls Key Visual

 

Claus Geißler

Managing Director

 

Vincent Hiedl

Breeder

 

Lorenz Hiedl

Breeder

The Success Story!

Gardengirls® – Your colourful world of heathers

Or how I transformed my passion for breeding into one of

the most renowned brands in the horticulture industry – the Gardengirls®

(by Kurt Kramer, Creator of the Gardengirls®)

2024
2024

Kurt Kramer, pioneer of heather breeding, along with his colleagues Helmut Hiedl, Horst Marohn, and Johannes van Leuven, are stepping down from the company. They pass the baton to the next generation of leaders. Master gardeners Lorenz Hiedl and Vincent Hiedl, along with Claus Geißler, will bring new perspectives to the company.

2023

The velvet heather Fluffy is combined with many beloved varieties and collectively presents as the Fluffy Family.

2023

Intoduction

The new concept Lönneby brings together all large-budded varieties.

2022

Establishment of the breeding company Neoplant.

2022

Since August of this year, it's time for the first-ever Variety Show in the North.

 

2022

New NEXXT varieties enrich the range with strong luminosity and long-lasting durability.

2022

INTRODUCTION

The concepts Smixies®, Autumn Lavender®, Up Down Girl®, Golden Angie®, 1st Dinner & Summer Dinner are expanding the product range.

2021

Start of new brands Sunset Fire® and Fluffy® - The Velvet Heather

2020

Surprisingly new: Logo- and brand relaunch

2019

INTRODUCTION

The Rasta Girls® and Sunset Girls® are introduced to the market

2014

The group of evergreen beauties, dubbed the Sunset Line by us, is steadily gaining popularity.

2012

AWARD

Kurt Kramer was honored with the TASPO Gold Award for "Entrepreneur of the Year" in recognition of his lifetime achievements.

 

2008

The variety 'Athene' was awarded the prestigious TASPO Award for Best Marketable Plant Innovation

2006

Since 2006, Kurt Kramer has been closely collaborating with his breeding colleagues Helmut Hiedl, Johannes van Leuven, and Horst Marohn.

2005

A heather garden at the International Green Week in Berlin in January

2004

INTRODUCTION

The first bud-bloomers with trailing growth habit

1997

Introduction of the renowned brand Gardengirls® in Europe

1993

For the first time, the range of new bud heather varieties was introduced at the International Horticultural Fair.

1981

In 1981, Kurt Kramer succeeded in selectively breeding the naturally occurring "bud bloomers".

1980

In 1984, Kurt Kramer achieved a breakthrough when he selected a striking hybrid seedling within the Erica × darleyensis species.

1970

On November 17th, 1974, Kurt Kramer made history by conducting the first deliberate crossbreeding of heather plants.

Gardengirls®

The Founders

As a pioneer of heather breeding, Kurt Kramer has made a name for himself with his Gardengirls® over the past 45 years. He received active support from three other breeders: Horst Marohn, Helmut Hiedl and Johannes van Leuven. Together they established our Gardengirls® as one of the market-leading heather crops in Europe.

 

Kurt Kramer

Founder and breeder

 

Horst Marohn

Breeder

 

Helmut Hiedl

Breeder

 

Johannes van Leuven

Breeder

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